Let’s end foster care!
Completely rebranded this Queens foster care agency, pro bono, and built campaigns whose goal to put foster care out of business. Pretty brave client.
The unbranded campaign targets the city’s donor community by demonstrating what NOT contributing could do to society and the economy.
Branded campaign supports what Forestdale does differently than other organizations and shows their success rate.
Appeal made Superstorm Sandy victim’s story visceral with a water-stained photo of the girl clipped to the mail piece. Surprisingly good results.
Another appeal raised funds for a teaching kitchen.
A text campaign drove individual donations locally.
I served on the board for years after, and enjoyed every minute.
