Just taste it!
When the US decided Italy’s handmade, air-cured ham was too good to keep from being imported, we knew tasting was the only deterrent to purchase.
So we came up with a unique OOH campaign that used bus shelters to direct consumers to free samplings at adjacent retailers displaying matching posters.
Worked closely with media department to pull this off. Also produced lots of print in gourmet mags and radio. Most delicious photo shoot ever!
