CPR for stamp collecting
We designed the entire kids’ stamp collecting program, including original fun-fact-filled collecting cards for each issue, the membership program elements and regular communications around new releases. It was all fun and games, with magalogs dense with engagement and surprise mailings.
Our DRTV launch was so successful they had to pull it temporarily to catch up. Never had that kind of success before.
All produced on a dime, because hey, it’s the postal service. Probably the hardest, most fun project I ever worked on.
