a tour of the highlights of this award winning creative director
Forestdale
Completely rebranded this foster care agency pro bono client and built campaigns that strive to put foster care out of business. Pretty brave client. The unbranded campaign targets the city’s donor community by demonstrating what NOT contributing could do to society and the economy. Branded campaign supports what Forestdale does differently than other organizations and shows their success rate.
Appeal made Superstorm Sandy victim’s story visceral with a water-stained photo of the girl clipped to the mail piece. Surprisingly good results.
Following appeal featured the goal to raise funds for a teaching kitchen.
Text to donate video appeals to younger local audience.
