a tour of the highlights of this award winning creative director
IBM.com
Retail and brand print features ThinkPad’s unique features and demonstrates value.
Humorous cast of characters used to demonstrate product features and range of offerings as well as affordability in an entertaining way. Graphics animated like online icons to encourage immediate response in this DRTV campaign.
We put devices in unprepped people’s hands resulting in a gritty, witty series that demonstrated features without bullet points. Award-winning film director Tony Kaye brought an edgy style and we included behind the scenes shots for verity.
