IBM

A range of work was created closely with the brand team at Ogilvy, where we developed a great working relationship across departments for better synergy. From DR print ads, to fulfillment and DRTV, it all came together with the same witty tone, delivering complex information in a very digestible way.

Demand generation print for servers brought in leads as well as sales by showing that IBM is a player in the small, mid-size and mainframe server business. Very effective.

Mail and email developed leads and deepened customer relationships. Demonstrated benefits with vertical examples of how businesses could be more successful.